Alexander Heimer is an international choreographer based in London (UK) and Hamburg (DE). He has created dance pieces for the German government, iconic TV shows such as the Eurovision Song Contest, Germany´s Got Talent etc. and has worked with renown brands like VW, Gazprom and Rossmann. Having booked his first choreography job with only 16 years the german choreographer was able to gain a lot of experiences early on. Experience that he is now using to the clients advantage. 

Alex has taught and trained all over the world for instance in NYC, LA, Thailand and South Africa. The research he has done and the knowledge he has gathered lead him to build a rare skillset. This as well as his background in business and marketing make his services required in multiple fields:

Choreography, Artist Development, Movement Direction, Motion Capturing and Staging

Teaching Dance Workshops, Private Lessons (1-on-1), Educating Dance Teachers, Giving Lectures and Mentoring Dancers


Showreel & Videos

https://www.loverudeye.com https://www.alexander-heimer.com

Teaching Trailer

Portrait (German)


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  • Germany´s Got Talent

  • German Government - Federal Ministry of Education and Research

  • 125 years madsack media group

  • Bavarian Culture Award

  • Eurovision Club concert NDR

  • TÜV Nord Commercial

  • VW GTI Festival

  • Rossmann Gala

  • Rossmann Azubi-Tage

  • Staatstheater (state theatre) Braunschweig EinzigARTig Festival

  • Bogner S/S Collection Release

  • Laura Lato - Voodoo Music Video


  • Daimler/ Mercedes Supplier Awards - LED Dance Show

  • Dancing with the Stars Germany

  • Eurovision Songcontest ARD Stefanie Heinzmann

  • 100 years BMW Olympiastadium Munich - Simply Red, Sunrise Avenue etc.

  • VW Golf 7 Release

  • Got to Dance Pro7/Sat1

  • Master Of Dance Pro7

  • Gazprom

  • Bacardi

  • Shows for Paul Mitchell, OTTO, C&A, Neue Presse, Hitradio Antenne, Deutsche Bank, NTB and many more


Project Gallery